Find the name of your loop in 10 private minutes, for € 9. A private analysis for the founder whose numbers look fine to everyone else, and whose head still has not gone quiet in two years. No call, no DM, and I never see a word of it.
* if it doesn't name something true about you, email me for a refund
revenue is fine. you tell everyone you're fine.
It runs while you brush your teeth, and again while someone at home is talking and you're nodding at your phone. And at 3am, staring at the ceiling, it is still running the same loop: what did I miss, what am I forgetting, what falls apart if I let go for one day.
Your head, once it starts:
- 5 things at once, none of them finished
- the headache that turns up every afternoon
- guilt when you sit down, guilt when you don't
- never completely comfortable, even in a good month
- and at home you're not your normal self, and they can tell
None of that shows up in your P&L. You pay it anyway.
And the person next to you stopped asking about your day months ago. You noticed a month later.
You've tried what founders try. The 5am club. The cold plunge. 2 retreats. A productivity coach for 3 sessions. The Huberman stack. The Slack group with the other owners.
None of it touched the loop, and that was never about you doing it wrong. All of it worked on your schedule or your body. Whatever is running you hires the schedule and drives the body in the first place.
Between the ages of 1 and 12, the brain takes everything in without filters. One "not good enough" at 7 becomes a rule you're still following at 45. School didn't teach you, it conditioned you.
Most founders run one of 5 masks on autopilot: the Performer (earn your place, every day, or lose it), the Grip (if I let go, it all falls apart), the Scanner (always onto the next thing, never satisfied), the Perfectionist (the standard rises every time you reach it), or the Deflector (talks about everyone else's state, never his own). Every one of them started as survival. But the mechanism that protected the child is now running the founder, and it doesn't clock out at dinner.
In 2023 it was a dinner table, not a doctor, that stopped me. My wife looked at me across it and said she did not recognise me anymore, and then she said the sentence I still hear: change something now, or I am leaving. My heart sank, because I knew she was right, and I had known it for a long time and done nothing.
The crash that followed cost me € 108,000 all in, my health was a wreck, and I came very close to losing her. I was 24, and I had already hit the wall once at 21, which tells you the thing was never about age or workload.
Here is the part that still gets me. I come from a business family, and back in school I had already written a paper on burnout. I knew the subject. I knew exactly what it was, how it starts and what it does to a person, and years later I walked straight into it anyway. That is the whole point of this. Knowing is not the same as seeing it in yourself, and understanding a thing has never once stopped it from running you.
So I rolled my whole life open to find where the loop started. What I found was a mask, installed when I was a child and still running me on autopilot two decades later. Discipline was never going to touch it. I retrained as a coach, certified in NLP and mental fitness, and built an analysis around what I found: my own mask taxonomy for founders, drawn from years of 1:1 work.
The first client I ran the full method with was running € 30,000 a month across seven working days a week. It was never only the numbers for him, though the numbers moved, to between € 37,000 and € 40,000 a month on four working days instead of seven. What changed as much was the guilt: he could go home early and take a holiday without the loop following him there.
No guessing and nobody watching.
A private AI analysis built on my mask taxonomy. Here's what it produces for you:
- Your mask identified, Performer, Grip, Scanner, Perfectionist or Deflector, named precisely, with the specific moments it takes over: the 5 things running at once, the guilt when you finally sit down, the handover you took back, the 20 minutes at dinner where you nodded and heard nothing.
- Where it was installed, the conditioning behind it, so it finally makes sense why willpower never worked on it.
- The bill, in 4 currencies and in your own numbers: money, hours of your life this year, what it takes out of your body, and the time at home you do not get back.
- Why nothing you've tried has touched it, your past attempts cross-referenced against your mask, so you stop paying for the wrong fixes.
- Your first Reset steps, the 1 or 2 changes your mask responds to fastest, so something shifts this week, not this quarter.
- A private room, you type what you'd never say in a DM. I never see a word of it. No call follows it.
* if the Gameplan doesn't name something true about you, email me for a refund
Alexander Plank · Mental Performance Architect · certified coach (NLP, mental fitness)
Three years ago I was the burnout guy. The one who crashed at 24, cost himself € 108,000, and nearly lost his wife. Today I run three companies on six-hour days, weekends off, and I go home without the guilt following me there. Same man. What changed was not my discipline. It was that I finally saw the mask that had been running me the whole time.
I spent 6 years managing projects for Mercedes and BMW and thought the answer to everything was a better system. Then my own system crashed. What I found underneath changed how I work with founders: we go at the mask that built the calendar, and the calendar sorts itself out after that.
- From the burnout guy to three companies on six-hour days, weekends off, wife first
- Over 17,000 founders and leaders follow my work on LinkedIn, built in two years
- Certified coach (NLP, mental fitness), the mask taxonomy behind this tool comes from real 1:1 work with founders, not a textbook
- 6 years of Mercedes and BMW projects, I think in operating systems, not affirmations
I still find it strange how fast things move once the mask has a name. Seeing it is most of the work. That's the whole thing.
What you can see, you can choose. What runs invisible, runs you.
It's your choice. It always was.
One Time Offer: The Reset Protocol
(€4̶9̶ → €19)
does the in-the-moment work: the daily toolkit that interrupts the loop while it's running. 
